Hey lady. I see you. I know your road isn't an easy one. In today's over-saturated online market you can't just write a bookYou must also create a brand, build a platform, nurture a tribe of dedicated fans, run a creative business (hello, taxes!) and promote yourself on social media. 

The whole process can feel like a frustrating, confusing, and often futile hamster wheel of guesswork. Keeping up with trends. Living on social media. Trying every "magic" book marketing tool out there, hoping to revive poor sales. Or just staring blankly at the mess, feeling discouraged, overwhelmed, and uncertain where in the world to start.

How do I know? I've been there. 

Two years ago, I launched my fiction editing and author coaching business. I didn't have a clue how to promote myself, let alone run a business. I just knew I wanted to make a profit from my passion for writing and storytelling. I wanted a life of creative and financial freedom that allowed me to be there for my loved ones when they needed me most. 

Last fall, after a year of spinning my wheels, trying everything to get visible and gain traction with my business, I realized I needed help. I tried to figure it out on my own, but I wasn't meeting my income goals or meeting my full potential. I decided to invest in a five-month group course for women entrepreneurs, taught by renowned branding and business coach Michelle Knight


Investing in this course transformed my life and business. For the first time, I gained a clear vision for my writing and my business. I let myself dream of what could be possible and learned to set practical goals to make those dreams a reality. I began to get visible online, make sales, nurture a community, and create a cohesive, authentic brand. 

And guess what? This is possible for you too. 

You can KNOW you’re connecting with your ideal readers, be CONFIDENT you can run your profitable writing business like a pro, GET VISIBLE in a crowded online marketplace, create an AUTHENTIC author brand, and TAKE ACTION with a strategic business plan that fits your goals and lifestyle. 






Course Modules

I created my Passion to Profit five-month author branding and business course for women authors just like you. It's designed to both shift your mindset and give you the practical tools to create an authentic brand and business.

The group course combines fillable workbooks, video tutorials, a private Facebook community, guest expert Q&A calls, and weekly live video group coaching calls with yours truly to provide the knowledge and support you need to see results. 

Part 1 of the course focuses on mindset and branding. It will help you get clear on your vision for your writing and business, learn to effectively set goals and manage your time, choose the right business model for you, and create a powerful author brand. 

Part 2 of the course gives you practical tools to build your writing business. I walk you through growing your platform, building a professional website, creating a social media strategy, navigating the publishing industry, and creating a marketable book you know will sell. 

Let's take a look at the course modules. 


Week 1: Shifting Your Mindset from Hobby to Business

  • Get clear on your dreams and desires

  • Identify self-sabotaging beliefs and habits

  • De-clutter your life to make room for massive growth!


Week 2: Deciding on Your Writing Business Model

  • Make SMART (specific, measurable, achievable, realistic, and timely) goals for yourself and your business

  • Learn to effectively organize your time, so you spend more time writing (and less on the tasks you hate)

  • Choose a business model and strategy that is authentic and fits your lifestyle and writing goals


Week 3: Identifying Your Ideal Reader

  • Embrace your story to connect with readers

  • Create a comprehensive ideal reader profile

  • Develop a strategic plan to authentically build relationships


Week 4: Implementation Week

  • Catch up on course materials

  • Apply what you've learned so far

  • Get feedback on assignments



Week 5: Deciding on Your Niche

  • Identify your genre and sub-genre

  • Research genre expectations

  • Identify what unique gap you fill in your genre


Week 6: Developing Your Messaging

  • Discover emotional keywords that resonate with your audience

  • Learn how to communicate your values, story, and personality

  • Use your ideal reader research to tailor your posts to potential readers


Week 7: Creating Your Visual Brand

  • Bring together all your assignments so far to create a cohesive brand

  • Incorporate your personal story to create a brand that's authentic to you

  • Create visual elements of your brand (colors, fonts) that match your values


Week 8: Implementation Week

  • Catch up on course materials

  • Apply what you've learned so far

  • Get feedback on your course assignments



Week 9: Building Your Audience

  • Create an email list-building freebie

  • Learn how to consistently show up on social media and to your list

  • Start growing your online presence


Week 10: Essential Elements of Your Website

  • Use Squarespace or Wordpress templates to create a low-cost, professional website

  • Apply your visual branding strategy to photos, colors, and fonts

  • Connect your list-building freebie to your website


Week 11: Your Signature Product

  • Identify what makes your book(s) marketable in your genre

  • Learn to write compelling back cover copy

  • Get the behind-the-scenes scoop on what makes a best-selling book cover


Week 12: Implementation Week

  • Catch up on course material

  • Apply what you've learned so far

  • Get feedback on course assignments



Week 13: Navigating Traditional Publishing

  • Learn the role of an agent

  • Put together effective pitches and proposals

  • Decide if traditional publishing is the right option for you


Week 14: Exploring Indie and Self-Publishing

  • Evaluate the pros and cons of indie/self-publishing

  • See the behind-the-scenes mechanics of creating and launching a book

  • Decide if indie/self-publishing is right for you and your book genre


Week 15: Creating a Strategic Marketing Plan

  • Incorporate each previous module to create a customized approach

  • Make SMART marketing goals for your book(s)

  • Decide what social media approach is best for you


Week 16: Implementation Week

  • Catch up on course materials

  • Apply what you've learned so far

  • Get feedback on course assignments



 Week 17: Covering your business backside

  • Create customized spreadsheets to track income and deductible expenses

  • Learn how to calculate quarterly taxes for your writing business

  • Set up an LLC and legal/privacy pages


Weeks 18 & 19: Creating Your 90-Day Action Plan

  • Set SMART goals for yourself and your writing business

  • Create a to-do list and schedule to take action on your goals

  • Set up accountability to keep you on track


Week 20: Implementation Week

  • BONUS Celebration call with your fellow Passion to Profit students




I get it. Investing in yourself and your writing is SCARY.

It means believing in yourself, not the naysayers. It means risking failure, opening yourself up to looking like a fool to everyone who's told you that writing just isn't profitable. (Guess what? They told me that lie too). 

It means leaping without guarantees, believing in yourself and your passion and your work SO MUCH that you are willing to push through your fear. Does greatness come from anything less? 

Early in my journey an extremely successful entrepreneur said she always tries to make decisions based on her goals, not her fears. To choose her actions according to what could go gloriously right, not everything that could go wrong. 

Wise words, right? 

But acting boldly and choosing to pursue your dreams RIGHT NOW (not in a few months, or years, or someday) is an investment you won't regret. I would know, because I've been there. 

How much are you willing to invest to make your dreams come true? 

Here's the truth of the matter. 

Enrolling in the five-month Passion to Profit group course is a one-time investment of $2,499 or five simple monthly payments of $499.

But the true investment in this course comes from your heart. It's making time every week to show up for yourself, answer the tough questions, do some soul-searching with your Passion to Profit sisters, and take action on your dreams. 

So, we're back to you. Are you ready to create a stand-out author brand and nurture an authentic community of ideal readers and fans? Are you willing to do what it takes to build a profitable writing business, so you can have time and financial freedom to pursue your passions and tell the stories that really matter? 

**Enrollment for Passion to Profit Fall 2018 is currently closed.

Join the waitlist to receive a notification when course enrollment opens again in Spring 2019**


What authors

are saying...

Katie’s business coaching took my marketing to the next level. Now I have a game plan and I’m truly excited and confident!

"After following Katie for months on social media and attending her trainings, I knew she would be the perfect person to work with on my marketing plan. I already had a great running start with my marketing, thanks to her Writer Wednesdays trainings, and her business coaching just took it to the next level.

She got right to the heart of my biggest issue, asking the right questions and offering expert insight. Now I have a game plan and I'm truly excited and confident!Margaret McGriff, author of the New Earth series. 

Katie’s love for helping authors shines through! I loved her training on finding your niche as an author. It helped me organize my thoughts on who I write for and why.

"Katie's passion for helping authors shines through in everything she puts out. I especially loved her training on finding your niche as an author. It helped me organize my thoughts on who I write for and why, so I could better follow them with purpose." S.D. Grimm, author of the Children of the Blood Moon series, published by Enclave. 

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Q&A Calls with Industry Experts

Meet our guest experts!

One of the things I love most about the writing community and my authorpreneur journey is learning from others who are a little further down the road. So, I'm thrilled to introduce a few of the industry experts who will be sharing their knowledge and experiences with you through exclusive group Q&A calls! 

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Michelle Knight with Brandmerry

Michelle is a prestigious branding and business coach who works with women entrepreneurs to use their story to get visible and up-level their business. She's been featured on multiple podcasts and has built her six-figure business from the ground up - all while raising a busy little boy!

Michelle will be talking about...

  • Getting visible online

  • Creating an authentic story brand

  • Building a business, while being a mom

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Emilie Hendryx, with @Create.Explore.Read

This amazing woman is the queen of all things bookish! Not only is she an entrepreneur in her own right, running an online store for book lovers, she's also an incredible bookstagramer sharing book reviews and bookish love with over 15,000 avid readers! 

Emilie will be answering your questions about...

  • What the heck is bookstagram?

  • How to use Instagram to connect with readers

  • Tips for creating a cohesive Instagram/bookstagram theme

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Kirk DouPonce with DogEared Designs

Kirk is an multiple award-winning book cover designer, whose work has been used by publishers like Enclave, Bethany House, Harper-Collins, and many more. He’s also a tremendously kind person with a wealth of industry knowledge and experience.

Kirk will be talking about…

  • The right type of covers for your genre

  • What makes a best-selling book cover

  • How to work with a book cover designer

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Anna Henke of The Resident Writer

This wonderful lady is the entrepreneur behind the blog and business The Resident Writer. She brings to the table 6+ years of experience in traditional publishing and marketing, having worked for Baker Publishing, and she specializes in writing sales and book back cover copy.  

She'll be sharing...

  • How to identify your book's hook

  • Back cover copy: fiction versus non-fiction

  • The formula for back cover copy that sells

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Amy Williams with Studio 1212

Amy is a multi-published author, co-founder of an indie press, and the mastermind behind Studio 1212, a tech help service for creative businesses struggling to make technology work for them. She has years of experience as a corporate webmaster and sales copywriter, before launching Studio 1212 to help other entrepreneurs on their journey through building websites and tech tutorials. 

She will be answering your questions about...

  • The key components of a professional website

  • The great debate: Squarespace or Wordpress

  • How to integrate your freebie with your website

**Enrollment for Passion to Profit Fall 2018 is currently closed.

Please join the waitlist to receive updates when enrollment opens in Spring 2019!**



Frequently Asked Questions 

Do you have a payment plan option? OR How much does it cost?

Absolutely! When you sign up during early bird (cart opens Oct. 6th!), you only have to put down your first monthly payment of $399 to secure your spot. Or, if you prefer, you can pay the $1,999 investment up-front when you enroll. That's over $500 off the standard course investment of $2,499! See the Your Investment section for details. 

What's included in the course? 

The five-month course includes workbooks, weekly group coaching calls, a private Facebook page to discuss course materials and get feedback on assignments, and BONUS Q&A calls with industry experts. Each month-long module includes three weekly lessons, and an implementation week. The course will launch November 1 and course lessons will be released every Monday. See the Course Modules section for details. 

I don't have a book out yet. Is this course for me? 

Branding yourself and marketing your books is one of the biggest challenges authors face today, so starting early is always better! Build your brand and tribe now, before your book releases, so you KNOW you'll have readers (and book sales!) when the big day comes. 

What makes your course different from other branding/marketing resources? 

In a word: Support. Sure, you can DIY your marketing or use free or self-guided courses. I took that route myself for several years. But figuring it out on your own can take years longer. And honestly? Most authors quit long before they see success.

My goal with this course is not to throw more information at you. It's to guide and support you along each step of your unique journey. To answer your questions when you get stuck, and provide encouragement and accountability to you on your pursuit of your dreams. 


How many hours a week should I expect to spend on the course? 

The course is designed to be flexible with your schedule, so you can spend as much or as little time as you choose on the coursework. Speaking from experience, you will get out of the course what you're willing to invest in it. Most authors can expect to spend 2-3 hours a week to complete the workbooks and tutorials, as well as participate in the weekly coaching sessions. 

Will you be offering this course again? I plan to offer this course again in Spring 2019, though it will likely be at a higher price point. Make sure and join the waitlist (below) to receive updates when enrollment opens!

** Enrollment for Passion to Profit is currently closed. Please join the waitlist to receive updates when the course opens again for Spring 2019 enrollment! **

Katie helped me understand how to focus and fine-tune my social media messaging, so I could authentically connect with my ideal reader. It was the missing piece!

"I watched several of Katie’s training videos on identifying your reader, finding your niche, and creating a strategic marketing plan. My biggest takeaway was developing an author purpose statement. It helped me understand how to focus and fine-tune my social media messaging so that I could authentically connect with my ideal reader. It was the missing piece I needed to make sense of all the other social media advice that sounded easy, but was hard to put into action. Thank you, Katie!" K.A. Cummins, author of multiple short stories and middle grade fiction

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Katie’s business coaching provided a solid base to start working from. She knew what questions to ask to start me thinking about myself and my stories going forward.

"For someone just starting to discover my brand and venture out into the world of marketing, Katie's business coaching provided a solid base to start working from. She knew what questions to ask to start me thinking about myself and my stories going forward." Claire Banschbach, YA fantasy author



Hi, I'm Katie.

This is my story. 

Hi, I'm Katie!

I'm a fiction editor and author coach. Also, a lover of all things nerdy and especially chocolate-covered strawberries.

I work with women authorpreneurs who are struggling to gain clarity and confidence in their story, and make a profit from their passion, to up-level their writing craft and career. I help them refine their writing skills to create engaging stories that grab the attention of readers, editors, and agents, while guiding them to clarify their niche, get visible in a crowded online marketplace, and develop a strategic marketing plan so they can run a profitable writing business. 

I bought into the lie early that creative writers can't make money. 

My best friend and I, headed to my first writer's conference at age 19!

My best friend and I, headed to my first writer's conference at age 19!

I grew up a voracious reader with parents who encouraged my love of books and taught me to write. I loved creating my own stories and diving into new and fabulous worlds between the pages of books. In high school, I started writing my own stories with a couple close friends. Eventually, I gathered the courage to try writing my own stories (which, of course, I showed only my best friend). But I still didn't think it could be anything more than a hobby

That my passion for fiction could only be a hobby, nothing more. For years, I let my fears overrule my dreams.

Yet, I couldn't deny the stories burning inside my heart, waiting to be told. I knew I was meant for so much more. 

I wanted to be my own boss. 

I wanted the time freedom to be there for my friends and family when they needed me most. 

I wanted to encourage and equip women authors to break the creative glass ceiling and create a writing business and life they loved. 

Two years ago, I made the decision to launch my own writing business.

I had no money. No idea how to run a business. No clients. Just a passion for writing and determination to find a way to make my dreams a reality. Yet, through hard work, perseverance, and the generosity of a few key people, I began to get clients. I began to grow my business. 

Starting a creative writing business from nothing was the hardest thing I've ever done. So many times I wanted to give up. 

I'd stalled out in my business growth. I'd tried everything to get visible and grow my client base, but kept getting crickets. I knew I had so much more I wanted to offer and accomplish, but I couldn't get there on my own. I needed help from someone who'd traveled that road before me. 

But we were broke newlyweds. My husband had lost his job three months before our wedding, and was working two part-time jobs just to make the bills. How could I spend thousands of dollars on my business? 

I got to meet Michelle in person at a writer's conference this summer!

I got to meet Michelle in person at a writer's conference this summer!


This time last fall, I enrolled in a branding and business group course hosted by respected coach Michelle Knight. Since that time, I've more than doubled my monthly income and grown my vibrant, engaged community by hundreds, 

I'm now visible online to my ideal audience. I have a clear business model and marketing strategy. I created an author brand that feels authentic to myself and my values. I've organized my business to give me a lifestyle of freedom and genuine connection. 

Most of all, I've invested in the lives of so many women authorpreneurs who inspire me every day and invite me into their journey to tell the stories that really matter. 

I've made my dream a reality, and so can you. Only you have the power to write a new ending for your story. 

** Enrollment for Passion to Profit is currently closed.

Please join the waitlist to receive updates when enrollment opens again for Spring 2019! **