author brand

     

  

    
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


      Sometimes it can be hard to condense all the ideas floating around in your head into a cohesive, clear vision for WHY you write and WHO you’re writing to.    Can I get an amen?  So,  today we’re going to look at a simple tool I use to clarify your vision for your writing and why you go through the pain and frustration of the author journey.  Hint: It has to do with your WHY and your audience.    It’s called an author purpose statement.  Here’s an example:       Hi, I'm Jennifer and I'm a YA fantasy author writing for teen girls, ages 16-18, struggling with    body image and self-image issues. I help them embrace their natural shape, so they can be    confident in the person they were created to be.      Simple and straightforward, right? Let’s unpack this a little bit. What are the elements covered in this author purpose statement?      Hi, I'm    [NAME]    and I'm a    [BOOK GENRE]    author writing for    [YOUR IDEAL READER]    who are    struggling with    [THEIR BIGGEST FEAR/STRUGGLE]   . I help them    [MINDSET SHIFT]   , so they can     [POSITIVE IMPACT ON THEIR LIFE]   .      Okay. So, now we can see the puzzle pieces that make up this very clear vision. What does this look like for you?       STEP #1: What’s your book genre?  This includes sub-genres as well, like steampunk, space opera, urban fantasy, etc. A clear statement of your (sub)genre  tells your reader what to expect . This lowers the risk for them, and makes them more likely to buy your book.       STEP #2: Who is your ideal reader?  If you’re not sure who is your ideal reader (or how to start finding them),  start with last week’s blog post  on identifying your ideal reader. This includes information like age, life stage, etc. Hint: If you’re writing YA, your audience is teenagers.       STEP #3: What is your ideal reader’s biggest struggle or insecurity?  This is super, super important to know about your readers. I suggest creating an ideal reader profile with this information. More about how to uncover your ideal reader’s deepest struggles in  my FREE workbook, “5 Steps to a Tribe-Building Author Brand.”        Step #4: What mindset shift do you want to see in your readers?  At its heart, we write stories to communicate with our readers. Yes, we want them to be entertaining. But we also want to emotionally engage with our readers and impact them in some way. Maybe you want to encourage your readers through a tough time, or help them not feel alone in their struggles. Think about what shift you want to create in your readers’ thoughts and emotions.       Step #5: What positive, tangible change do you want to see in your readers’ lives?  Maybe they have the courage to ask for that raise, stand up to a bully, or launch their own business. Maybe they stop placing their identity in others’ opinions, and start doing what they love (no matter what someone else thinks). This is key to your purpose statement. It’s WHY you write.      Okay, time to bring it together!  Plug your answers into the author purpose statement. Does it feel clear? Authentic? 100 percent in line with you and your passions? If not, tweak it. Get more specific. If anything feels fuzzy or not quite right, dig deeper and get more specific.    Then, take this purpose statement and apply it to everything writing and business. Use it as the filter for your marketing. For the types of stories you tell. For the way you speak to your audience.    Show you know your ideal readers and can help inspire them to overcome their biggest fears and struggles, and achieve their dreams.        Craft your author purpose statement, and then post it in the comments! Who are you writing for and why?            

  

    
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     Want to learn more?   Get access to  my FREE workbook, “5 Steps to a Tribe-Building Author Brand.”        
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Sometimes it can be hard to condense all the ideas floating around in your head into a cohesive, clear vision for WHY you write and WHO you’re writing to.

Can I get an amen?

So, today we’re going to look at a simple tool I use to clarify your vision for your writing and why you go through the pain and frustration of the author journey. Hint: It has to do with your WHY and your audience.

It’s called an author purpose statement. Here’s an example…

     

  

    
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     Who is your ideal reader? Do you even know?  (If your answer is “No frickin clue,” don’t worry. You’re not alone).  Identifying your audience is a vital step to connecting with your audience and building a tribe of life-long fans. But the reality is, most authors have no idea where to start! Today I’m taking you through a few simple steps to identify your ideal reader and begin making those connections!      Tip #1: Get to know yourself!    You're going to find it easiest to connect with readers who (*shocked gasp*) are most like you. Amazing, right? I always tell my coaching clients to think of marketing as less like selling a product and more like making new nerdy friends and fangirling with them.    So, what do you like? What hobbies do you enjoy? What books have you read recently or what tv show/movie did you binge last weekend? Think about how the things you love come out in your story. These are all potential connection points with your ideal reader. What are common characteristics of people you like to hang out with? Why do those interactions feel natural?  Most of the time, our ideal reader looks a lot like the face in the mirror.       Action Step: Make a list of 10 potential connection points with your readers.        Tip #2 Get to know your reader demographic   People go through different stages in life, and those seasons dramatically affect what characters and stories will resonate with them. Think about your genre and niche. What age is your main character? That is often about the same age (or a few years ahead) of your ideal reader.   For example, if you're writing YA fantasy, you are writing for teens 13-18 years old. What life issues are relevant to that age range? Common themes are identity, self-image, finding purpose in life, acceptance, and social issues like bullying or racism.    Action step: What is the age of your ideal reader? What life stage are they in? What life issues are they dealing with right now?        Tip #3: Get to know your ideal readers' fears, desires, and struggles.    What fears and insecurities are your characters in your books facing? What are your potential readers struggling with right now? What do they desire most?   You want your readers to have a strong emotional connection to your story and your characters' journey. Your reader loves your book because they experience the hero's journey and, in the process, find courage to overcome their own life challenges. Touching on your readers' fears and struggles help your reader to become emotionally invested in your story.   You have to know your readers at a heart level to speak into their lives in a meaningful way.   Action Step: What are your ideal readers' top three fears, struggles, and desires?       Now that you know a bit more about your ideal reader, I challenge you to dig deeper. Get even more specific. Create a detailed profile of your ideal reader, just like you would a character in your novels.   The better you know your ideal reader, the more you'll be able to make lasting meaningful connections. Remember, it's all about relationship! In your books and marketing, your goal is to make your ideal reader feel like you can see into their mind and are speaking directly to them, so they emotionally connect with you and your stories!   Want to learn more?   Watch my Facebook live video Q&A on Identifying Your Ideal Reader  .      

  

    
       
      
         
          
             
          
             
                  
             
          
             
          

          

         
      
       
    

  


     
	 Get access to your FREE workbook!

Who is your ideal reader? Do you even know?

(If your answer is “No frickin clue,” don’t worry. You’re not alone).

Identifying your audience is a vital step to connecting with your audience and building a tribe of life-long fans. But the reality is, most authors have no idea where to start! Today I’m taking you through a few simple steps to identify your ideal reader and begin making those connections!