book marketing

     

  

    
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     One of the questions I am asked frequently by writers of all stages is how to balance writing and marketing with the demands of real life. Woo, is that a tough question! The struggle is real!  It’s definitely something I’ve been working on in my own life. Recently, I’ve been thinking a lot about FOCUS and the creative person’s tendency to get distracted by  OMGALLTHESHINIES  and/or procrastinate important tasks in favor of watching nerdy historical videos on Youtube (not that I do that *shifty eyes*).  This week, as I was watching my husband teach a ballet partnering class and repeatedly tell an inexperienced dancer to  look  where she wanted to go (in this case, UP!), it hit me.  Balance is all about FOCUS.  If we’re constantly looking around and trying to go a bunch of different directions at once (I call this shiny squirrel syndrome…it’s a thing), we will spin in circles and fall on our face. BUT, if we actually focus consistently on where we want to go and what we want to do, we might actually make progress toward our dreams—and feel much less frazzled in the process.  Sometimes more isn’t always better. I’m always over-thinking things. Making them more complicated than they have to be. Or letting myself get caught up in the details instead of focusing all my efforts on what will move the needle most in my writing life and business.  Sound familiar? So, how do we learn to focus and achieve better balance in our lives?            For me, the key has been  simplifying.  I create a path based on my Top Three Goals. Let me explain what I mean.   Step #1 : I pick my top three goals for the quarter. I do this for my life, marketing efforts/business, and my writing.    Step #2 : I write down what it will take to accomplish those goals, and break it down into my top three (and only three!) for each month and week.    Step #3 : I prioritize my top three goals. Life happens. Stuff comes up. Just this week my husband and I’s phones died and he was in a car wreck. Prioritizing your goals based on what will move the needle the most (aka give you the most progress in your life/marketing/business for the effort) will tell you where to  focus  your limited time and resources when life happens and you can only get one or maybe two of the three done.    Step #4 : At the beginning of each week, I look at my schedule and top three goals in each category, and decide what needs to happen when in order of priority. Then I do the  most important task first, then the second, etc.  This helps keep me from procrastinating and wasting time on unimportant tasks that are “more fun.”    Step #5 : At the end of the week/month, I re-evaluate. What progress did I make on my goals? Do I need to reassign anything? Alter my goals and priorities to make them more realistic? Simplify my efforts or postpone a project?            Proper planning and prioritizing doesn’t keep setbacks and life disappointments from happening. But it WILL help you focus on what’s most strategic and important, so you can maintain the delicate balance and make progress toward your goals  without  feeling frazzled and overwhelmed.       Question of the Week: What are your top three goals for this month?

Balance is all about FOCUS.

If we’re constantly looking around and trying to go a bunch of different directions at once (I call this shiny squirrel syndrome…it’s a thing), we will spin in circles and fall on our face. BUT, if we actually focus consistently on where we want to go and what we want to do, we might actually make progress toward our dreams—and feel much less frazzled in the process.

     

  

    
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     Who is your ideal reader? Do you even know?  (If your answer is “No frickin clue,” don’t worry. You’re not alone).  Identifying your audience is a vital step to connecting with your audience and building a tribe of life-long fans. But the reality is, most authors have no idea where to start! Today I’m taking you through a few simple steps to identify your ideal reader and begin making those connections!      Tip #1: Get to know yourself!    You're going to find it easiest to connect with readers who (*shocked gasp*) are most like you. Amazing, right? I always tell my coaching clients to think of marketing as less like selling a product and more like making new nerdy friends and fangirling with them.    So, what do you like? What hobbies do you enjoy? What books have you read recently or what tv show/movie did you binge last weekend? Think about how the things you love come out in your story. These are all potential connection points with your ideal reader. What are common characteristics of people you like to hang out with? Why do those interactions feel natural?  Most of the time, our ideal reader looks a lot like the face in the mirror.       Action Step: Make a list of 10 potential connection points with your readers.        Tip #2 Get to know your reader demographic   People go through different stages in life, and those seasons dramatically affect what characters and stories will resonate with them. Think about your genre and niche. What age is your main character? That is often about the same age (or a few years ahead) of your ideal reader.   For example, if you're writing YA fantasy, you are writing for teens 13-18 years old. What life issues are relevant to that age range? Common themes are identity, self-image, finding purpose in life, acceptance, and social issues like bullying or racism.    Action step: What is the age of your ideal reader? What life stage are they in? What life issues are they dealing with right now?        Tip #3: Get to know your ideal readers' fears, desires, and struggles.    What fears and insecurities are your characters in your books facing? What are your potential readers struggling with right now? What do they desire most?   You want your readers to have a strong emotional connection to your story and your characters' journey. Your reader loves your book because they experience the hero's journey and, in the process, find courage to overcome their own life challenges. Touching on your readers' fears and struggles help your reader to become emotionally invested in your story.   You have to know your readers at a heart level to speak into their lives in a meaningful way.   Action Step: What are your ideal readers' top three fears, struggles, and desires?       Now that you know a bit more about your ideal reader, I challenge you to dig deeper. Get even more specific. Create a detailed profile of your ideal reader, just like you would a character in your novels.   The better you know your ideal reader, the more you'll be able to make lasting meaningful connections. Remember, it's all about relationship! In your books and marketing, your goal is to make your ideal reader feel like you can see into their mind and are speaking directly to them, so they emotionally connect with you and your stories!   Want to learn more?   Watch my Facebook live video Q&A on Identifying Your Ideal Reader  .      

  

    
       
      
         
          
             
          
             
                  
             
          
             
          

          

         
      
       
    

  


    
 
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Who is your ideal reader? Do you even know?

(If your answer is “No frickin clue,” don’t worry. You’re not alone).

Identifying your audience is a vital step to connecting with your audience and building a tribe of life-long fans. But the reality is, most authors have no idea where to start! Today I’m taking you through a few simple steps to identify your ideal reader and begin making those connections!