author branding

     

  

    
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     One of the questions I am asked frequently by writers of all stages is how to balance writing and marketing with the demands of real life. Woo, is that a tough question! The struggle is real!  It’s definitely something I’ve been working on in my own life. Recently, I’ve been thinking a lot about FOCUS and the creative person’s tendency to get distracted by  OMGALLTHESHINIES  and/or procrastinate important tasks in favor of watching nerdy historical videos on Youtube (not that I do that *shifty eyes*).  This week, as I was watching my husband teach a ballet partnering class and repeatedly tell an inexperienced dancer to  look  where she wanted to go (in this case, UP!), it hit me.  Balance is all about FOCUS.  If we’re constantly looking around and trying to go a bunch of different directions at once (I call this shiny squirrel syndrome…it’s a thing), we will spin in circles and fall on our face. BUT, if we actually focus consistently on where we want to go and what we want to do, we might actually make progress toward our dreams—and feel much less frazzled in the process.  Sometimes more isn’t always better. I’m always over-thinking things. Making them more complicated than they have to be. Or letting myself get caught up in the details instead of focusing all my efforts on what will move the needle most in my writing life and business.  Sound familiar? So, how do we learn to focus and achieve better balance in our lives?            For me, the key has been  simplifying.  I create a path based on my Top Three Goals. Let me explain what I mean.   Step #1 : I pick my top three goals for the quarter. I do this for my life, marketing efforts/business, and my writing.    Step #2 : I write down what it will take to accomplish those goals, and break it down into my top three (and only three!) for each month and week.    Step #3 : I prioritize my top three goals. Life happens. Stuff comes up. Just this week my husband and I’s phones died and he was in a car wreck. Prioritizing your goals based on what will move the needle the most (aka give you the most progress in your life/marketing/business for the effort) will tell you where to  focus  your limited time and resources when life happens and you can only get one or maybe two of the three done.    Step #4 : At the beginning of each week, I look at my schedule and top three goals in each category, and decide what needs to happen when in order of priority. Then I do the  most important task first, then the second, etc.  This helps keep me from procrastinating and wasting time on unimportant tasks that are “more fun.”    Step #5 : At the end of the week/month, I re-evaluate. What progress did I make on my goals? Do I need to reassign anything? Alter my goals and priorities to make them more realistic? Simplify my efforts or postpone a project?            Proper planning and prioritizing doesn’t keep setbacks and life disappointments from happening. But it WILL help you focus on what’s most strategic and important, so you can maintain the delicate balance and make progress toward your goals  without  feeling frazzled and overwhelmed.       Question of the Week: What are your top three goals for this month?

Balance is all about FOCUS.

If we’re constantly looking around and trying to go a bunch of different directions at once (I call this shiny squirrel syndrome…it’s a thing), we will spin in circles and fall on our face. BUT, if we actually focus consistently on where we want to go and what we want to do, we might actually make progress toward our dreams—and feel much less frazzled in the process.

     

  

    
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     Your visual brand is what most people think of when they hear the word “brand.” It's what they see when they visit your website, check out your logo, or follow you on social media. It’s the colors, fonts, and images that tell your audience who you are and what to expect from your work.  But your visual brand is only a small part of the puzzle. Your aesthetics aren’t your brand any more than your clothes are the real YOU.   Visual branding is just the outward style that represents your inner story. That's why it's so important to create a visual brand that feels authentic to you and your story.  So, what story do you want to tell?                Think about your stories and characters. What colors or imagery come to mind? Do you write fun, whimsical fairy tale retellings for a YA audience? Maybe you can represent that whimsical feel with pastel colors and scripted fonts for an old-fashioned feel.   Do you write fast-paced action thrillers or psychological mysteries? Perhaps the imagery you use to represent your personality and your stories should use darker, bold colors and fonts. Make it edgy and a show the tension.   Think about how you want your reader to feel when they see your visual aesthetic. Try to represent the feelings you evoke in your writing with your graphics, photography style, and color scheme.   Just like fashion stylists use color, shape, and texture to create a visual aesthetic that promotes a certain feeling or idea, you can use them to create a visual brand that authentically attracts your ideal readers.    Action Step: Create a Pinterest board of images that you like and seem to fit your personality and the tone or imagery in your stories.    Note what colors and ideas tend to be common. Choose three fonts (a fun font for your primary header, a basic font for your sub-headings, and a simple body copy font) and three colors (two neutrals and a “pop” color) for your visual brand. Create a photo collage to represent your brand and refer back to it often.        

  

    
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


           

  

    
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     Want to learn more about creating a stand-out author brand that converts potential readers into life-long fans?  Get access to my FREE workbook, “5 Steps to a Tribe-Building Author Brand.”       
	 Get your free workbook!

Your visual brand is what most people think of when they hear the word “brand.” It's what they see when they visit your website, check out your logo, or follow you on social media. It’s the colors, fonts, and images that tell your audience who you are and what to expect from your work.

But your visual brand is only a small part of the puzzle. Your aesthetics aren’t your brand any more than your clothes are the real YOU. 

Visual branding is just the outward style that represents your inner story. That's why it's so important to create a visual brand that feels authentic to you and your story.

So, what story do you want to tell?